SaaStr Scale Virtual Booth Guide

For SaaStr Scale, we are building our valued partners a virtual booth experience on SaaStrScale.com that serves as a landing page for your brand, your lounges, and your exclusive offers. There are several important dates to keep in mind as you and your team provide information to the SaaStr team to ensure a smooth and effective launch of your partnership with SaaStr at our 2nd annual SaaStr Scale event.

Important Dates

  • SaaStr asks our partners to follow this guide and provide guidance on how your booth should look.

  • Friday, November 20th
    Assets for your booth are due to the SaaStr Team at SponsorSuccess@SaaStrinc.com

  • Monday, November 30th
    SaaStr will provide you a chance to review your booths live on our site. You will have 24 hours to respond with any changes to the booth.

  • Last call for changes or revisions.

  • Wednesday, December 3rd
    Your booth will be live to all our attendees and will be promoted to our audiences.


😀 Let’s Review the elements of your booth!

 
Booth Mock.png
 

Your booth compresses of 5 major elements.

  • Your Company Details

  • Your Lounge Invite and Details - Optional

  • Your Company Description

  • Your Company’s highlighted messaging, or services

  • Your Company’s Exclusive offer for our attendees - Optional

Let’s look into each section below and review the guidelines for those elements.

 

✅ Your Company Details

 
Booth Mock - Company Details.jpg

This is the first section that loads in and display when an attendee lands on your booth page. In this section we need from you:

  1. Your company name as you want it displayed

  2. Your company slogan, byline, or tagline

  3. Links to your: website, twitter, linkedin, and other social media channels.

 

🛋 Your Company Lounge

 
Booth Mock - Lounge Details.jpg

In this section we’re launching our new Sponsor Lounges! This is where attendees can come kick it with you and hang out, this is your opportunity to drive conversation and network with attendees in a chill lounge hosted by your team. In this section we need from you

  1. A specific name for your lounge
    The default will be “the {{insert company name}} Lounge

  2. A branded graphic promoting your lounge
    image must be 1000x800px as either a .png, .jpg, or .gif. This could be where you showcase your team or new product.

  3. A brief description of the topic, or vibe of your lounge

  4. The date and time your lounge will be open

  5. Call To Action Button
    The default will be “attend lounge” before the event, and during the lounge hours it will be “enter lounge”.

Sponsor lounges are completely optional for you and your team. We require each sponsor to use their own Zoom account to use this feature. If you choose to opt-in on this option, we will need to have the Zoom link you have set-up for use. Make sure to enable your breakout rooms! Lounge hours are permitted during 9 AM and Noon PST on December 8 and 9. No lounge rooms are allowed outside of this time frame.

 

💡 About Your Company

 
Booth Mock - About Details.jpg

In this section our goal is to provide the attendees more context and information about your company. We need from you:

  1. A Relevant, Informative, or Promotional Video
    Video must be hosted on a service like Youtube, or Vimeo that allows iframe embedding. Video can not exceed more than 15 minutes in length.

  2. A company description
    The more information the better, we recommend 300 words. You are more than welcome to hyperlink your text as it relates to the context of the information.

 

⚙️ Your Company’s Products/Services

 
Booth+Mock+-+Call+outs+Details.jpg

In this section our goal is to highlight enticing, unique, competitive or distinct call outs your company offers. We’ve seen companies use this space really intelligently to feature what separates their brand from others. In this section you’ll have two spaces to feature anything you’d like about your company/service. We’ll need from you

  1. An attention grabbing headline or call out
    Draw them in, but be specific enough that they know what they’re about to read.

  2. A graphic or image of your product/service
    image must be 1000x1000px as either a .png, .jpg, or .gif

  3. A caption or summary of the product/service

  4. Call To Action Button
    Send us text for your CTA and a URL link. The default will be “Learn More”

  5. An attention grabbing headline or call out
    Draw them in, but be specific enough that they know what they’re about to read.

  6. A graphic or image of your product/service
    image must be 1000x1000px as either a .png, .jpg, or .gif

  7. A caption or summary of the product/service

  8. Call To Action Button
    Send us text for your CTA and a URL link. The default will be “Learn More”

 

📣 Your Company’s Exclusive Offer

 
Booth Mock - Exclusive Offers Details.jpg

In this section our goal is to have one last chance to capitalize and activate our attendees towards your brand. You’ll have a section here to offer our SaaStr Scale attendees an “exclusive offer”; whether it’s a free trial, $500 amazon gift card, or unique resource, the idea here is that no one would pass up this offer. Make it count. We’ll need from you

  1. An attention grabbing headline or call out
    Bring some hype to your offer - we want to be as excited as you are.

  2. A description of your offer, who it’s for, and any important information.

  3. Call To Action Button
    Send us text for your CTA and a URL link. The default will be “Claim Exclusive Offer”. We encourage you to provide UTMs for these offers to expand on your leads.

 

 

Still have qustions?

We have answers -> SponsorSuccess@SaaStrinc.com