Amelia Ibarra
SVP and GM | SaaStr
Amelia Ibarra is the SVP and GM of SaaStr.
The World’s Largest Community for Business Software.
As a data-driven marketer with 10 years of experience in the field, I’ve helped leading B2B and B2C businesses execute innovative marketing campaigns through demand generation, lead acceleration, and customer lifecycle retention.
When I started my marketing journey in 2010, I was an early adopter on then emerging social media sites such as Pinterest and Instagram. My ability to turn personal social networking platforms into business drivers lead to being featured on mashable.com and the Pinterest for Business book. I propelled my early successes into my next venture and blazed a trail at a multi-million dollar, global cosmetics and wellness company. By leading an integrated social media strategy on a global level, I was able to lead speaking sessions at events, and ultimately created an innovative social media tool for the business that is still being used to this day.
My next move took me from Los Angeles to San Francisco, where I made the switch to B2B marketing. Through engaging video marketing campaigns, segmented email messaging and numerous events, I’ve continued to keep moving forward with the latest marketing trends. I pride myself on being a data-nerd who relies on numbers rather than gut-instincts to make forward-thinking marketing decisions.
When I’m not running marketing, you can find me walking my dog, on Xbox live or watching hockey.